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Author: Marc Richardson

A Quick History of Reebok
Master Class
A Quick History of Reebok

What if we told you that there was a time when Nike didn’t reign supreme in the America...

By Marc Richardson October 18, 2018
The Radiant Child: A Selection of our Favorite Basquiat Collaborations
Surfaced
The Radiant Child: A Selection of our Favorite Basquiat Collaborations

Jean-Michel Basquiat was without a doubt one of the most important and influential post...

By Marc Richardson October 11, 2018
From the Sea to the Street: A History of Helly Hansen
Master Class
From the Sea to the Street: A History of Helly Hansen

The history behind one of the 1990s most overlooked outfitters: Helly Hansen

By Marc Richardson October 1, 2018
The Undeniable Legacy of Gucci
Master Class
The Undeniable Legacy of Gucci

One of the best-known Italian labels is forever in fashion.

By Marc Richardson September 18, 2018
A Comprehensive Guide to the Comme Universe
Master Class
A Comprehensive Guide to the Comme Universe

There is a reason [Rei Kawakubo](https://www.grailed.mom/drycleanonly/master-class-comm...

By Marc Richardson September 13, 2018
A Split Toe Odyssey: The History of the Tabi
Surfaced
A Split Toe Odyssey: The History of the Tabi

“The Tabi boot is the most important footprint of my career: it’s recognisable, it stil...

By Marc Richardson August 30, 2018
Burberry's New Look: What the New Rebrand Means for Its Rebound
Surfaced
Burberry's New Look: What the New Rebrand Means for Its Rebound

The general school of thought when it comes to rebrands is that they’re risky business....

By Marc Richardson August 7, 2018
adidas' Secret Weapon: A History of Boost
Master Class
adidas' Secret Weapon: A History of Boost

If you take an interest in style—whether that be high fashion, classical menswear or st...

By Marc Richardson July 17, 2018
Our Favorite World Cup Kits Throughout the Years
Lifestyle
Our Favorite World Cup Kits Throughout the Years

If you think that the World Cup is exclusively about who ends up lifting the golden tro...

By Marc Richardson July 3, 2018
Don't Give A FUCT: A History of Upending The Status Quo
Master Class
Don't Give A FUCT: A History of Upending The Status Quo

There are two schools of thought when it comes to Erik Brunetti. The uninitiated tend t...

By Marc Richardson June 7, 2018
Tuned Up: A History of the Air Max Plus
Master Class
Tuned Up: A History of the Air Max Plus

Unbeknownst to anybody at Nike’s Portland headquarters, the future of Air was being dre...

By Marc Richardson May 24, 2018
Football Fashion and Casuals: Sportswear's Globalization and Normalization
Lifestyle
Football Fashion and Casuals: Sportswear's Globalization and Normalization

In today’s day and age, brands are no longer confined geographically. Thanks to the int...

By Marc Richardson May 9, 2018
From Footwear to Menswear: A Brief History of Mihara Yasuhiro
Surfaced
From Footwear to Menswear: A Brief History of Mihara Yasuhiro

A look at the lines and collaborations of Japanese designer Mihara Yasuhiro

By Marc Richardson May 8, 2018
How Puma's Collab with Alexander McQueen Changed Luxury Sneakers
Master Class
How Puma's Collab with Alexander McQueen Changed Luxury Sneakers

An unlikely duo whose work is still felt today.

By Marc Richardson April 30, 2018
A Selection of Our Favorite Carhartt W.I.P. Collaborations
Surfaced
A Selection of Our Favorite Carhartt W.I.P. Collaborations

Carhartt Work in Progress (W.I.P. for short) was born out of a desire to keep the [Carh...

By Marc Richardson April 17, 2018
The Many Faces of The North Face
Master Class
The Many Faces of The North Face

The North Face is one of fashion’s most peculiar brands. On the one hand it is one of t...

By Marc Richardson April 5, 2018