Ye Must Be Born Again

Cynthia Lu's Cactus Plant Flea Market "Born Again" Hoodie made its debut in 2019. Available in navy, brown, grey and blue, this hoodie features a cotton, drop-shoulder design and is distinguished by the phrase 'ye must be Born again' in the brand's signature puff-print. While many initially interpreted this as a direct nod to Kanye West, especially considering CPFM's collaboration with Kids See Ghosts, others suggest that 'ye' in this context might be a reference to the old English term for 'you'. Since its launch, the hoodie has been sported by celebrities like Pharrell Williams, Kid Cudi, André 3000, and Drake, which has only increased its allure and demand.